Unlike on a website or blog, search engine optimization, or SEO, isn’t typically referred to as a “tag” on Instagram. You might still need to make your profile and posts search engine optimized if you want to get found and seen on Instagram.

Here are some key areas where you can apply SEO principles on Instagram:

1. Username: Select a username that accurately captures your brand or area of expertise. Include relevant keywords if at all possible.
2. Profile Name: Relevant keywords associated with your specialization should also appear in your profile name, which is the bolded language at the top of your page.
3. Bio: Use your bio to describe who you are or what your business is about. Incorporate keywords here to help Instagram users find you when they search for related terms.
4. Hashtags: Hashtags are essential for discoverability on Instagram, even though they aren’t strictly SEO. To attract a larger audience interested in your topic, including pertinent hashtags in your postings.
5. Alt Text: Instagram allows you the option to include alt text with pictures, which is mostly intended to increase accessibility for users who are blind or visually impaired. On the other hand, using pertinent keywords in your posts’ descriptive alt text can also aid in their search engine discovery.
6. Post Captions: Write captions for your posts that are engaging and descriptive. Include relevant keywords naturally within your captions.
7. Location Tags: Add a location marker to postings if appropriate. This can assist readers who are looking for content in a certain region in finding your posts.
8. Engagement: High levels of engagement (likes, comments, and shares) on your posts can tell Instagram that the material is worthwhile and pertinent, which could increase it’s exposure in the Explore tab and search results.

By optimizing these aspects of your Instagram profile and posts, you can improve your chances of being discovered by users searching for content related to your niche or interests.