A “do follow” link is a kind of hyperlink used in SEO (Search Engine Optimization) that enables search engine crawlers to follow the link to its destination website. A website can enhance its search engine position by providing another website with “do follow” links, which effectively transfer link equity (sometimes called “link juice”).

Here’s a breakdown of how “do follow” links work:

Crawling and Indexing: Search engine crawlers are always exploring the internet, finding new pages to visit and clicking on links to get to other pages. They will proceed to crawl the linked page if they come across a “do follow” link.

Link Equity Transfer:  The worth or authority that is transferred from one webpage to another by hyperlinks is referred to as link equity. “Do follow” links help the connected page rank higher in search results by passing link equity from the linking page to the linked page.

SEO Impact:  Search engines may penalize websites that use artificial or spammy link-building techniques, therefore it’s crucial to get these links organically and from reliable sources.

In contrast, “no follow” links specify that search engine crawlers should not follow the link or share link equity. These links are usually found in instances where the owner of the website doesn’t wish to attest to the legitimacy of the linked page, such as in user-generated or sponsored material.