In modern times having a great website is a prerequisite for any company which wants to be a market leader in their respective segment. To increase engagement, you might have to follow the latest web development trends in 2021. With technology developing at a very rapid pace, new trends offer the startups opportunity to improve their brand awareness, engage the users and improve the brand competitiveness. Let us discuss few trends one can see in the area of web development.

• Progressive Web Applications: It is a applications that rune independent of the web browser, and provides with a complete mobile app experience. Some of the advantages of the progressive web application includes reduction of development cost, quick launch, easy distribution, easy installation and hassle free integration and scaling. UI/UX design and customer experience forms a major part of the application.
• Artificial Intelligence and Bots: This is one of the most influential development as far as the web development technologies goes. Artificial Intelligence and bots can analyze the issues and solve them, Chatbots, virtual assistants and voice bots are the latest web industry trends. They are helping many of the companies in making their business processes much easier and with the help of chatbots, the whole area of customer engagement is getting a makeover. 74% of the surfers preferred to use chatbots for getting answers to their simple queries and the total global chatbots market is expected to reach $9.4 billion by 2024.
• Voice Search: One of the latest technical trends emerging in 2021 has been use of voice in searching by many of the web surfers and has provided an alternative medium of communication. Lot of web pages are using voice based option for showing the search results. Voice Search Optimization offers many advantages to the companies which includes saving times and allowing the customer to look for more products and later order them, it also serves as point for analytics which can be used to analyze the customer behavior. Usage of schema markups and rich snippets is useful for better indexing. Voice search and navigation are latest trends that you cannot afford to miss.
• Cloud Computing: Due to Covid-19 pandemic most of companies have allowed work from home and therefore the need to have a in house server has further decreased, latest technology of cloud based servers have taken a toehold in this arena where most of companies are now opting to have their servers on the cloud, one of the foremost advantages of having a cloud based server is that the vendor manages all the operations and you do not have to put your own resources for it, therefore they can be used for better opportunity. Major advantages of cloud based architecture is enhanced scalability, cost effectiveness, better maintenance.
• Motion User Interface: As per a salesforce report, 84% web consumers are giving importance to user experience, UI/UX of the website an equal weightage when it come to the product content. More and more companies are using motion user interface with a lot of research and they are seeing their web based sales and the website traffic go up significantly. With the help of motion UI, you will be able to create customizable UI elements and also the background animations, animated charts etc. It makes the UI design more sophisticated and can help you achieve better web page rankings.
• Single Page Applications: A single page application is an important trend currently where it shows a certain web page to the user, and avoids the loading of separate HTML pages. Few major single page applications include Gmail, Google Drive, Twitter and Facebook. Few major benefits include simplified and hassle free development, improvement in the performance and decrease in interference from page reloading.
• Mobile Friendly Page: There are as on January 2021, there are 5.21 billion mobile users, thus making this segment as one of the most powerful who can decide on the successful business ventures with their buying power, therefore its becomes extremely crucial for the companies to make their web pages that are mobile friendly and the elements of web pages are optimized for the mobiles applications. Texts need to easily readable, links, clicks navigations etc. UI/UX of the page needs to be tested and made in a way that it looks good on the mobile. A mobile friendly web content looks good both on mobile and also on desktop.
• Block chain Technology: It is a two sided transaction event on decentralized distribution network which gives details on the authenticity of transaction. It offers following benefits, it decreases the operational costs, reduces transaction quantity contracts, improves cash flow, transparency. When it comes to web technology it offers smart predictions tech, higher web transactions, data security and safe transactions.
• Internet of Things: The internet has transformed our lives and the way we carry out our business transactions. Internet of Things connects the home devices, home appliances, wearable technology to the internet. So how can Internet of Things become a strong web development technology to follow. Basically it has affected the way businesses interact with their customers, they can now communicate much faster and send the information to the probable customer anytime, anywhere. It also helps in solving the customer issues more effectively and efficiently. It has the features of scalability, reliability and safety and security.

In 2021 there are many web development trends the companies need to follow so that they can stay on the top of their game. We have discussed a few of them but the companies need to analyze the one’s that suit them the best. Market leaders in the segments have been the companies that have adopted the technologies and implemented them asap. One also needs to constantly upgrade the technologies so that they are able to serve their customers in a better way and are able to solve their effectively and in a short span of time.