Client: SwiftHaul Logistics
Industry: Logistics and Freight Services
Challenge: Outdated website, poor user experience, and low online visibility
Result: 300% increase in leads and a 150% boost in customer retention within six months

Background

SwiftHaul Logistics, a mid-sized logistics company, approached BrainCandy to revamp its outdated website. The existing site suffered from:

1. Slow load times and mobile incompatibility.
2. Poor user experience and cluttered navigation.
3. Lack of key features like shipment tracking and instant quote requests.
4. Minimal online visibility and a weak SEO strategy.

SwiftHaul needed a modern, scalable solution to attract new clients and streamline customer interactions.

Solution by BrainCandy

1. Website Redesign
   • Developed a responsive, mobile-first design for better accessibility.
   • Created an intuitive navigation structure highlighting core services like freight forwarding, warehousing, and last-mile delivery.
   • Enhanced the visual appeal with dynamic elements and professional visuals.
2. Key Functionalities
   • Integrated real-time shipment tracking to boost customer satisfaction.
   • Added an instant quote calculator for easy service inquiries.
   • Implemented a secure client portal for document management and service updates.
3. SEO and Marketing
   • Conducted comprehensive keyword research to improve the site’s search ranking.
   • Enhanced content with industry-specific blogs and case studies to establish authority.
   • Set up lead-capturing tools like forms and pop-ups integrated with their CRM.
4. Performance Optimization
   • Reduced load time by 60% through code optimization and a CDN.
   • Ensured robust hosting for uninterrupted service.
5. Post-Launch Support
   • Provided ongoing maintenance and analytics reporting.
   • Offered digital marketing campaigns to sustain growth.

Results

Within six months of the launch:

• Lead Generation: The website generated 300% more inquiries through forms and calls.
• Retention: Customer satisfaction increased by 150%, thanks to the streamlined client portal and tracking features.
• Visibility: Organic traffic grew by 200%, and the site ranked in the top three positions for 15 key logistics-related keywords.

Conclusion

BrainCandy’s comprehensive redesign and strategic marketing transformed SwiftHaul Logistics’ online presence. The revamped website not only attracted new business but also enhanced client relationships through innovative features.

Ready to transform your logistics website? Contact BrainCandy today!