If you have a Social Media account on Facebook, YouTube, Snapchat, Instagram etc. there are high chances are that you would be following celebrities like Kim Kardashian, Kylie Jenner, Salman Khan, Amitabh Bachchan. Social Media allows the celebrity to have direct connection with their fans. Celebrity accounts though entertaining definitely has a business aspect to it therefore there lies a huge responsibility on the Social Media marketing company to manage these accounts and do the delicate balancing act of communicating the celebrity message to the right target audience and also maintain the image of the artist.

Let’s look on the few important points on why do celebrities need to use Social Media.

• Just like Social Media is used by the Brands to make them stand out from their competition, Celebrities too use them to get maximum followers and build on their image.
• Celebrity can interact with their fans in a safer environment, who love to get the news as soon as it occurs, Communicating the event through Twitter, Facebook is much faster than a Media like Press or Print.
• Social Media is one of the effective and efficient way to self-promotion. A tweet, status update or a photo helps them to be in public eye. They use all the known platforms so that they are able to reach all their fans. Their upcoming events, tours, videos are put online so that the fans come to know about it before hand.
• Celebrity use Social Media to keep themselves more relevant, some of the movie stars who had faded in the public memory are using Social Media to stay relevant in the fame industry, regular funny or witty posts help them to be in the eye of public.
• Many of the celebrities use the Social Media to explain their positions and sometimes to apologize their acts. This can bring many of their fans back as they are moved by the confession and are ready to forgive their favorite celebrity.
• Some of the posts from them are sponsored. Many of them are paid for posting about a certain subject or brand which can earn them a good sum of money.
• Celebrities are like just any other brands, they have their own line of fashion stores or a sports company, chain of restaurant etc. therefore they use their posts to promote them.

However, based on their public image they would choose their preferred Social Media platform and the way they target their fans and here comes the role of a Social Media marketing company who can decide on what content need to on which platform and whether the posts needs any kind of modification to make them wittier so that they connect with the target audience instantly.

Hiring a Social Media Marketing Company also allows the celebrity to use their time more efficiently and leave the brand building, marketing aspect to the more professional and experts at the agency.

A Social Media Marketing Company takes into criteria the goal of the celebrity and prepares the posts that communicates the message. The experts at the agency regularly meets the celebrity and update them about the posts and the results. Future strategy is also chalked out.

Therefore, Social Media has become an important tool for the celebrity in their image management and needs to be handled more carefully.