How Braincandy Transformed a Struggling Logistics Website: A Case Study

Client: SwiftHaul Logistics Industry: Logistics and Freight Services Challenge: Outdated website, poor user experience, and low online visibility Result: 300% increase in leads and a 150% boost in customer retention within six months Background SwiftHaul Logistics, a mid-sized logistics company, approached BrainCandy to revamp its outdated website. The existing site suffered from: Slow load times […]

20 Nov 2024

BY braincandy
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In-House vs. Outsourced Post-Production in Mumbai: Which is Right for Your Film?

The Mumbai film industry has seen a surge in growth, producing over 120 films a year as of 2023. However, even the most successful films face challenges, especially during post-production. Filmmakers grapple with a crucial decision: should they invest in an in-house post-production team or outsource this essential stage? This article explores the benefits and […]

20 Nov 2024

BY braincandy
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Performance Marketing vs PPC Campaign

Performance marketing and PPC (Pay-Per-Click) campaigns both aim to drive measurable outcomes, but they differ in their scope, payment models, and types of strategies: Performance Marketing – Scope: Performance marketing is a broader strategy that covers any digital marketing efforts where advertisers pay based on specific actions or outcomes. These actions could be sales, leads, […]