The parasol term digital marketing encompasses a plethora of aspects under a single umbrella. Focus of any and every company is to focus on their different digital (internet) marketing strategies so as to reap the highest rewards with a sound ROI (Return on Investment). Companies and organizations of all possible sizes and genres are therefore […]
The ultimate goal of any enterprise is to make substantial profit in return of the goods and services they provide for. The amount of profit maximizes with each step of decreasing expenditure, only if the end product’s quality remains uncompromised. But this is very easy to say but the most difficult thing to do. The […]
The term omni-channel marketing has indeed become the buzz word which is being used interchangeably along with other phrases like multi-channel marketing, cross-channel marketing and most definitely with integrated marketing. Omni-channel marketing in a word is nothing but a customer-centric approach to marketing that is complex in nature. From the point of view of B2B, […]
