20 Nov 2024
In-House vs. Outsourced Post-Production in Mumbai: Which is Right for Your Film?

The Mumbai film industry has seen a surge in growth, producing over 120 films a year as of 2023. However, even the most successful films face challenges, especially during post-production. Filmmakers grapple with a crucial decision: should they invest in an in-house post-production team or outsource this essential stage? This article explores the benefits and […]

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20 Nov 2024
Performance Marketing vs PPC Campaign

Performance marketing and PPC (Pay-Per-Click) campaigns both aim to drive measurable outcomes, but they differ in their scope, payment models, and types of strategies: Performance Marketing – Scope: Performance marketing is a broader strategy that covers any digital marketing efforts where advertisers pay based on specific actions or outcomes. These actions could be sales, leads, […]

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19 Nov 2024
5 Ways Commercial Ad Films Supercharge Lifestyle Brand Visibility Online

Online video consumption has skyrocketed, with over 80% of all internet traffic expected to be from video by 2025. This shift makes video one of the most powerful tools for brand awareness. Lifestyle brands, however, often find it challenging to stand out amid the noise of digital content. With so much competition, how can these […]

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