Performance marketing and PPC (Pay-Per-Click) campaigns both aim to drive measurable outcomes, but they differ in their scope, payment models, and types of strategies: Performance Marketing – Scope: Performance marketing is a broader strategy that covers any digital marketing efforts where advertisers pay based on specific actions or outcomes. These actions could be sales, leads, […]

Online video consumption has skyrocketed, with over 80% of all internet traffic expected to be from video by 2025. This shift makes video one of the most powerful tools for brand awareness. Lifestyle brands, however, often find it challenging to stand out amid the noise of digital content. With so much competition, how can these […]