20 Nov 2024

The Mumbai film industry has seen a surge in growth, producing over 120 films a year as of 2023. However, even the most successful films face challenges, especially during post-production. Filmmakers grapple with a crucial decision: should they invest in an in-house post-production team or outsource this essential stage? This article explores the benefits and […]

20 Nov 2024

Performance marketing and PPC (Pay-Per-Click) campaigns both aim to drive measurable outcomes, but they differ in their scope, payment models, and types of strategies: Performance Marketing – Scope: Performance marketing is a broader strategy that covers any digital marketing efforts where advertisers pay based on specific actions or outcomes. These actions could be sales, leads, […]