21 May 2018

The term omni-channel marketing has indeed become the buzz word which is being used interchangeably along with other phrases like multi-channel marketing, cross-channel marketing and most definitely with integrated marketing. Omni-channel marketing in a word is nothing but a customer-centric approach to marketing that is complex in nature. From the point of view of B2B, […]

02 May 2018

In today’s economy, most of the transactions are done over the internet. From banking to commerce and from grant donation to retail marketing, everything is taking place in the virtual media empowered by gadgets and connectivity, the consequence being, floating of huge data in the net atmosphere which are very vulnerable to interception. The security […]

25 Apr 2018

The eBay security breach was the second largest in the history of U.S. which gives a sharp reminder about the vulnerability of these e-commerce websites. Information including passwords, e-mail addresses, phone numbers and customer names were compromised as a result of the cyber attack. According to the eBay officials, the exposed database contained customer information […]

18 Apr 2018

The one question that comes in the mind when using a new software is whether it is safe or not? This question does not only boggle our minds only but also constantly strains the governments and private organizations. To keep this question at an arms length securing the application software used is most urgent. This […]

04 Apr 2018

Influencer content campaigning is the latest marketing strategy in the digital domain for raking in profits because surveys across different successful firms have proved that the campaign is providing an ROI much greater than expected through normal marketing. The social media campaigning has given huge mileage to the influencer marketing for it is reaping profit […]